Slack’s Slick New Look!

There has been a lot of talk over social media this past week about Slacks recent rebrand.

Ditching the hashtag in search of something new and fresh. Pentagram explored a wide range of possibilities for the new identity, from options that suggested connect-the-dots, complex knots, emojis and people-like shapes, to systems that celebrated the platform’s unique visual vocabulary. The new octothorpe is comprised of two basic geometric shapes, a speech bubble and lozenge. The idea is that the speech bubble is to evoke communication and connectivity. Continue reading