slow website badge

Chrome to name and shame slow sites

In a recent blog posted by the Chrome team at Google, we get some interesting insights into the future of browsing and website life cycles.

Within the blog the Chrome team states that they are developing speed badges to show a visitor if a website is slow or fast, this can put slow websites at high risk of losing visitors and even sales.


The team states that speed has been a core principle for Chrome since the beginning. The Chrome team is constantly working on improving the speed of searches and the relevance of the content generated from searches. We have already seen a lot of change through the years with sites that have previously ranked number one for search results falling and losing their place to sites with much more relevant content.

Let’s be honest, we all dislike waiting for a website to load, figures show that a website has only 1/10th of a second to make its impression on a visitor, which goes by in the blink of an eye. Alongside this Maile Ohye, from Google stated “2 seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half second.”. If your website takes longer than 2 seconds to load it can result in the loss of visitors and sales.

Don’t settle for having a slow website and being branded with the slow site badge, contact us today to get your website up to date and achieve faster loading speeds. We design websites from a blank slate to upgrading, updating and fixing old or broken websites. We also offer SEO for your site, we outline any issues with a website and how we can fix it. Not to mention that we help your website gain more traffic by getting it to rank higher in google search results.

We offer a full site audit server to gather the overall health of a site, this will supply us with every little issue with the site that requires fixing to achieve a higher health score. Not only does Google rank sites on their keywords but also their health, an unhealthy site can leed your site to have lower traffic and sales as well as a lower position in search results.

Site Audit for Blog

Let’s get business sorted.