365Expert Brand Journey

Who are 365Expert?

365Expert are a tech company with a special focus on anything cloud! They successfully deliver collaboration, communication & knowledge management solutions to I.T professionals all around the globe.

Microsoft Gold partners in multiple competencies with extensive experience in Microsoft 365 and Microsoft Azure and are here to help I.T professionals such as MSPs, inhouse I.T departments, small I.T shops and one-man bands etc with their services and to provide the expert help everyone needs to help achieve your client’s tech goals.

Our Process

Vision Board

With every project that we take on, we go through a ‘Brand Journey’ to understand how to correctly represent our client’s brand. We work through many steps in this process starting with a vision board where we can identify the key features of the brand and what they stand for/represent.

When creating a vision board, we take inspiration from the company’s goals and aims – their messages and aspirations. In the example of 365 Expert, we wanted to represent the brand as being knowledgeable, trusting, safe and portray intelligence. The client was keen on adapting a security shield, reflective of the ‘Microsoft Certified Expert’ logo so that clients would easily associate Microsoft with the brand.

Colour Palette

From the vision board, we are now able to create a colour palette. Not every colour will be used but it is good to have variations that we can use within the process; usually a primary set of colours and secondary colours. However, with this brand, we kept it simple and only used blues.

Blue is often seen as a sign of stability and reliability. Businesses that want to project an image of security often utilise blue in their advertising and marketing efforts. We also used a dark blue as it communicates absolute clarity, sophistication and uncompromising excellence.

Initial Scamps

Using the mood board and colour palette, we can create various initial scamps where we experiment with different ideas to create a basic logo that will be pitched to the client for feedback.

When designing we aim to achieve a logo that accurately reflects the brand as well as an icon/submark that the client can use. We experimented using different symbols/shapes and variations of shields to try and create something that worked as an icon and alongside the logo. The aim was to try and reflect the knowledge and security of the brand as well as somehow giving a nod to Microsoft.

Final Logo

Once we have feedback from the client we can then begin to redesign, refine and finalise the preferred logo idea. This way our clients can see the progression every step of the way and have direct visibility over the creation of their brand.

The agreed final design incorporates the number 3 and letter E from the logo and combines to make a shield. This clarifies the security and also, along with the colours, fits with the ‘Microsoft certified logo’. This is also a simple, clean logo that will transfer onto brand materials easily.

Brand Materials

Another aspect of the brand journey was creating some business cards and also creating a website.

You can view a timelapse video of the logo being created here and 365Experts website here. 

Once the Brand Journey is complete, clients tend to request further marketing materials such as; email signatures, leaflets etc… all of which we can deliver.

Do you have a logo that is outdated or a brand that needs the perfect logo creating? Then please do not hesitate to get in touch with us today!


If you would like to see more of our work click here.

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