INTELLIGENT GAS & POWER
ITC Digital is proud to launch a brand design and website for huddle culture: a national utility company making a positive difference to business owners large and small across the UK.
We were approached with a challenging brief to create a new brand and responsive website for the client within a few weeks. Our approach was to best understand the new business and its offering – intelligent tailored solutions to utility partners based on their size, risk appetite and utility requirements.
What the client said:
“The first things they will do is google you. If you don’t have a website or any online presence, how is anyone supposed to find you? It’s just going to drive them away as your business begins to look shady.”
Using the information provided by client we created a vision board for the company brand, putting together a collection of ideas in order to give direction to the business. The cient really wanted to push being green and sustainable, represented in a smart, modern and professional environment. It was really important to the client that the logo/brand portrayed this message and gave a sense of intelligence.
We then created a website, after discuessing with the client the pages they would like to include. The colour scheme used throughout the site stayed true to the pallet of the logo, with a few addtional colours added in from a colour a pallette created from the vision board, to add some depth.
Finally, we added all the required content.
The end result can be view at intelligentgas.co.uk
You can also read more about the brand journey in our blog.